Our Story

What does it mean to be mindfuel?

Is it mindfulness in your thoughts and actions, including the foods that you eat? Or is it the fuel that we consume for our bodies and minds? It’s both: BeMindfuel is taking time to be aware of your actions, whether it is what you eat, how you eat it, knowing why it is important, and even how your actions influence others and the environment.

Mindfuel stands for our belief in nutrition as the foundation of overall wellness and happiness, and we want to help you live a happier life by giving you yummy and simple health solutions.

With happiness more complicated nowadays—being influenced by our non-stop connection to information, the world not only feels like it’s turning faster, but we often start comparing out lives to others’. With all of this, we have forgotten to stop, listen to and understand our own needs and goals in life.

Added to this stress is our exposure to a high degree of environmental toxins and increasingly meaningless nutrition. At BeMindfuel we want to help you tackle these challenges.


Our Origin

 

We started in 2015, trying to solve a problem of our own: not being able to find wholesome, organic, nutritious foods to sustain us (both mentally and physically) during our long hours working. The healthiest product we had access to in the vending machine was more salt than nuts. So we decided to change this, turning back to nature to find something better, and this is how our Chia Pudding mix was born.

 





What is important to us

 

Quality Ingredients

To us, our ingredients are most important, this not only means high quality, organic, natural, whole foods that are free of dairy and wheat, but also that a lot careful consideration and thought has been put into choosing each of our ingredients and in creating the complimentary blends of flavours and nutrient dense “superfoods”.

Simplicity Through Nature

Let's be honest, food should be simple. This means no preservatives, no additives, no refined sugar, just whole ingredients that you know and love. We believe that nature is the richest source of nutrition, with plants providing clean vitamins, minerals, antioxidants, and phytonutrients and this is why we use natural, organic ingredients and nothing else. We want to continuously rediscover ancient power foods from the Aztecs, Mayans, Ayurvedic medicine, but most importantly, also from our back yards.

Ease of Use
As much as we want to live mindful, stress free lives—giving ourselves time to stop and think, the truth is that we live in a fast-paced world. We need to find a way to balance both. This is also the case with the foods we eat, we want to eat wholesome nutritious high quality foods that still taste like a treat, but we don’t often have the time or resources to prepare them. This is why we want to put the thought and energy creating foods for you, so that you can take your time to sit and eat our foods. Easy to make, and almost ready to enjoy ;)



Our Team



Vadim Bogomolov

Operations

Fred Ribeiro

Sales & Business Development

Karishma Daswani
Product Development and Marketing
Felix Hagemaier
Finance




It all began with a passion for health, a need to help others, and a goal of inspiring positive change on other people’s lives.

Karishma, originally from India, spent most of her life in Nigeria and Canada—with the contrast of the two unique environments influencing her in different ways.

After studying public health and nutrition in Canada, then doing non-profit work in Africa, her journey brought her back to her roots in India, to the foothills of the Himalayas, working with Tibetan medicine. Being in India, where nature has always been seen as a source of energy and strength, both physically and mentally, complimented her background in public health and nutrition, helping her see nature as a holistic and

balanced source of healthy nutrition, strongly backed by scientific evidence.

Karishma founded BeMindfuel to connect the spiritual lifestyle and the scientific parts of nutrition, to connect people who believe in a more mindful lifestyle as the basis of a positive attitude throughout all aspects of life.

Together with a strong and very international team, we at BeMindfuel want to have a positive influence on both our own lives and the lives of others.